Thursday, February 19, 2009

le Big Mac

















Anyone who has studied economics at tertiary level will be familiar with the big mac index, a pretty cool way to explain Purchasing Power Parity (PPP) between currencies as in "what does a dollar buy in New York compared to Cape Town?"

Delving a little deeper Wikipedia also tells us that it "...provides a test of the extent to which
market exchange rates result in goods costing the same in different countries."

Driving to work this morning I heard an advert on the radio announcing the fact in the latest (February 4th) index South Africa is listed as selling one of the cheapest big macs in the world and its, therefore, value for money to purchase one.

Yes, it is value for money....IN DOLLAR TERMS!!!

We earn Rands in this here R of SA so please feel free to go ahead and celebrate your local
currency's weakness by taking a big bite out of little mac.

OR

If you reading this blog in say, Sweet Home Alabama, feel free to hop onto a plane and come a big mac feeding y'all!

OR

If you're Kim Kardashian then you can afford a big mac in any currency or country

OR

....is it just me?

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